How to Make Stand-Out Product Videos With After Effects

4 min readApr 27, 2021


If you want to promote your product and/or service in the best way possible, you need product video examples. However, with so many of them around, how do you know which ones are good? How can you make your potential clients really see the value that you’re offering? What are some things that you should avoid doing when you’re making product videos and why?

The thing about product videos is that they have to be specific to your target audience. So if you’re trying to sell dog collars to teenagers, you need to put the collars in a way that will appeal to them. You can’t say, “Your dog’s got a cool new black leather leash” and have your customers think that’s what you meant. They won’t. Instead, tell them how great the new leash is or add some other helpful information about it that’s relevant to their situation.

Another key component of making great product videos is the sound and visual effects. Without those things, your product video just won’t cut it. Some of the best sound effects come from real-time video streaming and editing systems, like Adobe After Effects or Macromedia Freehand. These tools can really give your product videos an edge over similar offerings from lesser quality providers.

You also need to keep your target audience in mind when it comes to the tone and message of your videos. Some videos are made with a clearly defined objective in mind, but there are plenty of examples of product videos that have absolutely no idea what they’re actually talking about. Even worse, their message could be completely misunderstood. This is why it’s important to find a company that has experience in producing real-time product video production and work with them for your benefit.

If you’re going to use After Effects templates for your project, it’s also important to make sure you choose one that is appropriate for your needs. There are a wide range of After Effects templates, but only some of them will be the best option for your particular brand and purpose. It’s best to look for a template that is easy to customize and flexible and that offers both text and picture options. The text should be clear, relevant and concise. The picture should provide a sense of reality, as well. When your target audience sees a product video, they should feel as if they understand the context of the display.

In addition to After Effects templates, you also want to consider the possibility of integrating social media into your product video. You already know the power of social media, especially for marketing products online. Social media allows you to create a connection with your target audience, as well as providing a platform for customer engagement. By including links to your social media profiles in your product video, you can easily give your prospects more information about your company and what you can do for them. While this approach does take more effort, it can be one of the best product videos you create using After Effects.

Another way to get your product video across to your target audience is to take advantage of the visual aspects of After Effects. If you have an image you’d like to integrate into your stand-out, simply drag and drop it into the video. If your brand product has great graphics, you may be able to use third-party plug-ins to further enhance your brand images and visual appeal. There are a number of free plug-ins that you can use with After Effects, such as Golden Glow plug-in. Golden Glow will combine your company logo and brand colors with a unique light show that will highlight your brand and images, allowing your stand-out to pop-out.

Creating the best product videos can be challenging, but it doesn’t have to be expensive or complicated. By taking advantage of the tools offered by After Effects, you can effectively brand yourself and create marketing presentations that appeal to your target audience. To make your product videos stand-out, it’s important that you know how to utilize After Effects plug-ins and key concepts, as well as learn about social media marketing and optimizing your website. With After Effects plug-ins such as Golden Glow, you’ll be able to create product videos that effectively capture the attention of your target audience and build interest in your products.




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